Vej / Brand system
The Open Pod.
Finite possibilities, clearly presented. An open pea pod, editorial type and precise numerals.
Production assets
A mark with room to breathe.
The three seeds are a visual motif, not a restriction on outcome count. Keep the supplied geometry, proportions and colours. Leave clear space around the mark; use the simplified version at 16–32 pixels.
Wordmarks are outlined vectors and need no external font. Avoid stretching, shadows, extra leaves, faces or decorative variants.
Colour & type
Warm paper. Botanical green.
Light scheme
#F5F2EB
#FCFAF5
#DCD7CB
#15181B
#565A52
#245C3A
#8A5E0F
Reverse and dark scheme
#121416
#1A1D20
#33383C
#E9E5DB
#A6AA9F
#7CBE8E
#D0A054
The website follows the visitor’s system colour scheme. On Dark, the reverse logo and Light Pod accents apply; the derived dark tokens extend the reverse palette for interfaces and are not additional print colours.
Fraunces gives headings their editorial character. IBM Plex Sans handles readable prose. IBM Plex Mono sets labels, code and probabilities. Fonts are bundled locally under the SIL Open Font License.
Model marks
Three names. Their own shapes.
The model marks share flat colour, open cuts and botanical silhouettes. Pea’s compact horizontal pod shows three round peas and a curling tendril; Vej keeps its vertical open-pod company logo. Pea is the current model; Pepper (8B) and Pumpkin (27B) are in research and development, with private company testing.
Download the original SVGs above. The shapes remain recognisable at small sizes, and the stems adapt to the visitor’s colour scheme. Model colours belong to the artwork; status labels use the normal text palette.
Voice
State in, probabilities out.
Precise, composed, candid. Name what the model returns. Say what a result measures. Keep probability values distinct from expected rubric positions.
“The decision layer you own” is the supporting line. Avoid unmeasured speed, calibrated-certainty or superiority claims. One dry aside per page is welcome. Vegetable jokes are allowed in small doses, never in a sentence that carries a number.