Vej / Brand system

The Open Pod.

Finite possibilities, clearly presented. An open pea pod, editorial type and precise numerals.

Vej in Pod Green and Ink on warm Paper
Vej reverse logo on dark Ink

Production assets

A mark with room to breathe.

The three seeds are a visual motif, not a restriction on outcome count. Keep the supplied geometry, proportions and colours. Leave clear space around the mark; use the simplified version at 16–32 pixels.

Wordmarks are outlined vectors and need no external font. Avoid stretching, shadows, extra leaves, faces or decorative variants.

Colour & type

Warm paper. Botanical green.

Light scheme

PAPER
#F5F2EB
CARD
#FCFAF5
HAIRLINE
#DCD7CB
INK
#15181B
SECONDARY
#565A52
POD
#245C3A
OCHRE
#8A5E0F

Reverse and dark scheme

DARK
#121416
DARK CARD
#1A1D20
DARK HAIRLINE
#33383C
PALE INK
#E9E5DB
DARK SECONDARY
#A6AA9F
LIGHT POD
#7CBE8E
DARK OCHRE
#D0A054

The website follows the visitor’s system colour scheme. On Dark, the reverse logo and Light Pod accents apply; the derived dark tokens extend the reverse palette for interfaces and are not additional print colours.

Fraunces gives headings their editorial character. IBM Plex Sans handles readable prose. IBM Plex Mono sets labels, code and probabilities. Fonts are bundled locally under the SIL Open Font License.

Download colour tokens   Font sources & licences

Voice

State in, probabilities out.

Precise, composed, candid. Name what the model returns. Say what a result measures. Keep probability values distinct from expected rubric positions.

“The decision layer you own” is the supporting line. Avoid unmeasured speed, calibrated-certainty or superiority claims. One dry aside per page is welcome. Vegetable jokes are allowed in small doses, never in a sentence that carries a number.